Terms of Service

1. Acceptance and eligibility

By using Magical Trails (the “Service”) — whether to build trails or to play them — you agree to these Terms. If you do not agree, do not use the Service.

These Terms form an agreement between Magic Zebra Ltd and each person or organisation that uses the Service — makers and organisations who build or run trails, and players who play them. If you accept these Terms on behalf of an organisation, you confirm that you are at least 18 years old and authorised to bind that organisation. Maker and invite-only account holders must be at least 18. Children may play public trails only with the permission and supervision of a responsible adult. These Terms do not require a child to enter into a contract or limit any rights a child has under applicable law.

2. The Service

Magical Trails lets makers create location-based, QR-code story trails and lets players discover and play them. The Service is operated by Magic Zebra Ltd, a company registered in England & Wales (company no. 17298687), whose registered office is at Belmont Suite, Paragon Business Park, Chorley New Road, Bolton, Lancashire, England, BL6 6HG (“we”, “us”). Features are provided on an “as is” and “as available” basis and may change over time.

3. Accounts

Makers sign in via WorkOS; players of invite-only trails sign in within the Service. You are responsible for activity under your account and for keeping your sign-in details secure.

4. Trail responsibility and safety

Magical Trails is a real-world, walking activity. Unless a trail is expressly operated by Magical Trails, the trail’s maker or operator — not Magic Zebra Ltd — chooses its content, route, and locations, and is responsible for assessing and maintaining the route, obtaining any necessary permissions, and giving suitable warnings and safeguarding for those who play it.

If you play a trail, you must take reasonable care of your own safety and that of anyone with you. Follow the law and any local instructions, stay aware of traffic, terrain, and weather, and supervise any children in your care at all times.

Nothing in this section excludes or limits our liability for our own negligence, or any other liability, where it cannot lawfully be excluded or limited.

5. Maker content and licence

Makers are responsible for the trails, text, images, audio, and video they create and upload. You must not upload anything unlawful, infringing, or harmful. You retain ownership of your content.

You grant us a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, and display your content for the period we host it plus a reasonable backup period afterwards, solely to operate, secure, and provide the Service. We may sublicense these rights only to the service providers we use to run the Service. We will not use your content for advertising without your permission.

You warrant that you have all rights necessary to upload your content and a lawful basis for any personal data it contains, including for any images of children. You must not upload unnecessary pupil data or special-category data.

6. Acceptable use

• Do not misuse, disrupt, or attempt to gain unauthorised access to the Service.
• Do not use the Service to break the law or infringe others’ rights.
• Do not upload malicious code or content.

7. Privacy

Our Privacy Notice explains how we process personal data. It is a transparency notice and does not form part of these Terms.

8. Paid plans

Paid plans are initially offered only to customers purchasing for the purposes of a business, school, charity, association or other organisation, and not to an individual acting mainly for personal purposes. The buyer must confirm its purchasing capacity and authority at checkout. When paid plans go live, the full payment, tax, renewal, and cancellation terms will be presented to you at checkout. Paddle acts as Merchant of Record for purchases, meaning Paddle is the seller of record and handles payment processing and applicable taxes.

9. Availability and changes

We may make reasonable changes to the Service and these Terms. We will notify account holders before a material change takes effect unless an urgent security or legal reason prevents advance notice. Changes apply prospectively and do not remove rights that have already accrued. Where required, we will obtain fresh acceptance rather than treating silence or continued use alone as agreement.

10. Disclaimers and liability

To the fullest extent permitted by law, the Service is provided without warranties of any kind. Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded. Nothing affects any mandatory statutory rights. If you use the Service as a consumer, we are responsible for foreseeable loss caused by our breach of these Terms or failure to use reasonable care and skill; we are not responsible to consumers for business losses.

11. Termination

We may suspend or terminate access if you breach these Terms. You may stop using the Service at any time; players can erase their app-side data as described in the Privacy Policy.

12. Governing law

These Terms are governed by the laws of England & Wales, and the courts of England & Wales have exclusive jurisdiction over any dispute, except that if you are a consumer resident elsewhere in the UK you may also bring proceedings in your home jurisdiction.

13. Contact

Questions about these Terms? Contact us at hello@magiczebra.co.uk.