Location-based storytelling for your community
A Magical Trail is a fun, interactive adventure your community plays on their phones, stop by stop, through the streets and parks they already know. You can set one up for your area in an afternoon.
No app to install. Played by real families. From £19.99.
What Magical Trails offers
Families follow a story through your neighbourhood. At every stop something happens. You decide where the stops go; the story, the artwork and the games are already made.
A character meets them at the first stop and the tale grows with every one after it. Nobody reads the ending on page one.
Clues found on street signs and posters, typed in and checked on the spot. No answer sheet, no marking.
A dozen or so in every trail: catch, tap, match, shoot, unlock. Quick enough to play in a coat and gloves.
Augmented reality that puts a dragon in the park and a hat on your head. The bit that makes kids grab the phone.
Why would you?
A free treat for your school, group or village over the holidays. Share the code, put the kettle on, and let families wander off into the story.
Charge a few pounds per family for the code and it pays for itself many times over. You collect the money the way you already do, and keep all of it. Invite-only access is built in.
Why not the paper trail you’ve always done?
No waste is the obvious win. The bigger one is everything a Magical Trail does that a printed sheet never could.
Sounds complicated?
There is a lot of technology in a Magical Trail: augmented reality, GPS, a camera that reads the world. None of it is your problem. Three steps, one afternoon.
Pick one of our finished trails. Every one has been written, illustrated and played by real families before it goes on sale.
Type your town or school’s name and it is written through the story. Drop each stop onto your own map in the wizard.
Families open a link or type a short code and start straight away. You watch it play, and invite people or keep it open to all.
Trails for sale
Both were written and illustrated for real school communities and played end to end by real families. Buy one, put it on your own map, and you have an event.
Christmas · Posters with Magic Summoning Words
The classic school Christmas hunt: twenty characters hidden around your streets, each guarding a candy cane behind a riddle, a quiz or a mini-game.
From £19.99 one payment, one season
See the trail
Christmas · GPS and AR, nothing to print
An augmented-reality photo safari. Twelve festive creatures appear through the phone camera at twelve spots on your map, and families have to line up the shot before they bolt.
From £19.99 one payment, one season
See the trail
Try it here
The Pumpkin Shooter is one of the mini-games from our trails. Out on the trail it uses the phone’s camera and the pumpkins float about in your park. Here on a desk, drag to aim and click to fire.
Want the full thing on your phone? Open our live demo trail or type the code 9EPCDSQB into mgtrl.co.
Who it’s for
A fundraiser or a free holiday treat that runs itself while you get on with the mulled wine.
Beavers to Rangers. An evening or a weekend out that needs no kit, no marshals and nothing to set up beyond a phone each.
Something for the whole street to do together over the holidays.
Parks, museums and heritage sites: we are working on trails for you too. Want something written for your place? Email hello@magiczebra.co.uk and tell us what you are planning.
Pricing
One payment covers one run of a trail in your area for the whole season. Group and multi-site rates on request, and we confirm your price before you launch.
Pick a trail, put it on your map, and share the code. Most organisers launch the same week.